Peace, Little Girl

'Peace, Little Girl' - a brutal 60 second television spot which first aired on September 7, 1964 - and not imagine the offices of Sterling Cooper. The ad was conceived by agency Doyle Dane Bernbach on behalf of President Lyndon Johnson, in an effort to kill off Republican candidate Barry Goldwater's march to the White House. DDB, desperate for success with their first political client, threw 40 of their best men at the campaign and chose to aim for the jugular by capitalizing on comments Goldwater had previously made concerning nuclear weapons. The following letter was written by DDB co-founder and legendary ad-man Bill Bernbach just months before the election, at a time when Goldwater had managed to regain the public's confidence and the DNC had started to drag their heels. The ad had not yet been aired and Bernbach had no option but to lay it on the line. It was broadcast on NBC just weeks later.

Such was the impact of the TV spot that only once did the DNC pay for it to be broadcast. It remains one of the most controversial - and successful - ads of all time.

Read the full story at CONELRAD.